Be Like Toto. (The Dog, Not the Band)

"Dear Dorothy,

Hate Oz. Took the shoes. Find your own way home.

Love, Toto"

My brother, Phil Enright, and I have been laughing about this t-shirt message that we saw at a Kansas rest stop, since 1991.

Toto is SO direct, right?

He just gets to the point.

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He's not worried about meeting Dorothy where she's at.

He's didn't mention the color of the shoes.

He didn't talk about the munchkins or the monkeys.

He didn't freak her out about the witch.

What if we could be that bold with our marketing? What if we could be that human? That honest?

I know, it sounds scary. And not very nice, right?

But sometimes the TRUTH feels SOOOOOO good.

Let's try it.

Here I go:

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Dear Exhausted Coaches Who Want Clients,

You're doing it wrong.

Get a Mind-blowing LinkedIn Profile FIRST, THEN get a beautifully designed, well-written one-sheeter. TURN that into a Landing Page. THEN work on Lead Gen, so you're sending people to a BEAUTIFUL place that tells your REAL story. (Website can come later...seriously)

This costs money.

Love, Andrea

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I'm not saying this is the answer to all your marketing woes.

But.

Where could you be more direct? In your relationship? In traffic? With your cleaning lady? In your emails?

With all the marketing fluff and botox and facade and posing and image-obsessed rhetoric we see on social media, this kind of honesty WILL stand out and be SO GD Refreshing.

The result?

--People who respond.

--Surprise and delight

--Curiosity and "tell me more"

--The right clients who want real change

--Self-awareness that disarms your audience.

--A little more ease in your client's day

--A beautiful pattern interrupt.

Dare you to try it out.

Sign up for my magic here.

Posts. Profiles. Personal Messaging. Transformation if you're ready.

Meow.

#exhausted #directmarketing #pithy #linkedinrprofile #brandmessaging #youarebrave