Heinrich: Nuggets of Marketing Knowledge and Some Website Copy Too

by Andrea Enright on July 28, 2011

To call the Heinrich Report a newsletter would be an insult. Heinrich is big enough to tackle corporate marketing challenges and boutique enough to put some soul into every piece. And that’s why I enjoyed this project so much. The Heinrich Report delivers insights, trends, ideas and an honest voice every couple months. Every issue called for a Case Study, a Guest Profile, a Trend-Setting feature and two additional articles. You name it, I researched and interviewed for it. Channel integration, print-on-demand, marketing to women, retention vs. acquisition, mobile strategies and more. Then I wrote about it. Really snappy like.
Oh yeah, I also wrote their About Us page and a few direct email campaigns and press releases here and there–one for the cool new Cherry Creek Arts Festival Website.

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